Information graphics or infographics are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly. They can improve cognition by utilizing graphics to enhance the human visual system's ability to see patterns and trends.The process of creating infographics can be referred to as data visualization, information design, or information architecture.
6 Reasons Why Infographics and Data Visualization Works
Short Attention Spans
With very little time to convince people to stick around, infographics and visualizations are a more effective way to literally catch peoples' eye.
With smartphones, tablets and the ubiquity of the internet, people are constantly receiving, analyzing, sharing and creating new information.
Easy to Understand
Our ability to quickly interpret visual information is far greater than that of written words. By creating visualizations you can make complex information easier to understand.
People have horrible retention rates for the information they read.
People Love Sharing InfographicsThe visual nature of the human species is highlighted by just how much people love sharing infographics and interesting data visualizations.